Search engine marketing, or SEM, refers to several ways of marketing online, including pay-per-click advertising (PPC), search engine optimization (SEO), and search engine marketing (SEM). Though these three strategies often go hand in hand, they are independent of one another. If you want to learn more about each of these three str…

How often do you check your search engine ranking? If it’s more than twice a month, you’re already doing well; if it’s more than five times, you might want to tone it down a bit. But no matter how often you check your search engine ranking, the best way to stay on top of your competition and improve your search engine marketing stra…