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How Do We Rank on Google For Our Blog Post?

How Do We Rank on Google For Our Blog Post
Image credit: Freepik

Do you want to know the reason behind your lack of views and engagement on your blog posts? Do you want to know why your blog never ranks in Google?

In this post, we will look at the important steps that we must apply practically to our blog post to give it some extra attention and bring huge amounts of traffic.

1. Keyword research

First and Foremost know your Keyword that exactly matches your topic. Doing basic keyword research will help you to find keywords that your target audience is searching for.

Use the Google Keyword Planner, look for highly relevant keywords that get a nominal number of searches with low competition

Use any of your favorite keyword research tools, bring out a list of possible keywords that you can target. Look for long-tail keywords that are highly relevant to your business.

Insert the relevant keyword into the blog wherever it is required. Nominally keywords must be spread all along with the blog post.

Stuffing up the selected keywords on your blog could possibly hurt your ranking on Google or any other search engine.

2. Word count

It's important to note there's no exact word count mentioned anywhere. Terribly short content (e.g 50 words) will definitely suppress while competing with a 1,000-word blog post. But Any length can work if it's written well.

But research has shown that high-ranking posts will always be longer and more in-depth.

A key factor for ranking on google completely depends upon the quality of your content. When content is perfectly relevant to the search query of the user, it's high time that your blog post would shine like a diamond.

3. On-page SEO 

The most important aspect of On-Page SEO depends upon how effectively you use your chosen keywords in the areas of your post.

Here are the most important places to use your keywords

  • Title tag
  • URL
  • Header tags (H1, H2)
  • Alt image tags
Throughout your content

Spreading Keywords in these places will let the search engines know the relevancy of the keyword which would match the user intent and the probability of ranking up.

4. Link Building

The most crucial and toughest step to be precise is getting a backlink to your blog post which would increase the ranking in Google. Some may forget to build links and some work hard to get quality backlinks.

But getting these targeted links can be difficult unless your blog posts are extremely useful, and unique. If your content is link-worthy, you have a high chance of organically accumulating links from other bloggers and websites.

Some ways to get these links to include:

  • Internal Linking to your blog posts on your own site.
  • Letting bloggers and journalists know about specific posts that would be relevant to them. 
Submitting your content as a guest post on other websites.

5. Promote it on social media

Finally, if you don't share your post no one knows it.

One of the best ways to get your posts seen is to share them on social mediaThese platforms have your built-up audience who would click and come to your blog post. 

Online forums like Quora, Reddit can also be great place to promote your posts. Make sure you read their policies before promoting and so you don't get into trouble for self-promotion.

Conclusion

Creating blog posts can be time-consuming. But if you're keen and working on this seriously you want to make sure the posts rank well and continue to drive traffic over the long term.
 
Hope the strategies mentioned above should help!

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